We’re so glad you’re here!

We’re Morgan and Taylor—two sisters born in the ‘90s, when you had exactly one commercial break to hit the bathroom and the Sears catalog was as close as it got to online shopping. We grew up in a small city in Berta, surrounded by a family of entrepreneurs who taught us the value of dreaming big and working hard. We've both always had a love for creating, and that’s exactly what brought Joyaa to life.

As young moms—Morgan to three (two girls and a boy) and Taylor to her 1-year-old son—we know firsthand the chaos and beauty of balancing family, work, and everything in between. We’ve built Joyaa as a space to help other women find trusted recommendations for beauty, fashion, home decor, and more—because having the right products can make life a little better!

The name Joyaa was inspired by our Grandma Joyce who was so full of love, laughter, and generosity, always finding ways to help others. Her legacy lives on in everything we create here. Joyaa is also a reminder to ourselves that this isn’t just a business, it’s a project we love, a way to bring more joy into the lives of others while celebrating our own authentic style.

We can’t wait to share this journey (and all the great finds) with you!